At Pure Fragrance Co., we take pride in the simplicity of our ingredients and are committed to setting the highest ingredient standards. We carefully consider what goes into each of our products as much as what doesn’t. Every ingredient is thoughtfully chosen; and contributes to the character of the fragrance. Our products are specifically formulated to provide a cleaner, safer, healthier, and more fragrant experience with no b.s. (bad stuff).

So then, what makes up our amazing products?

our hero ingredients

  • 100% fragrance

    We choose to incorporate only pure fragrance oils in concentrated form. We’ve made certain that they are always free of any unnecessary additives or crazy chemicals, that might otherwise dilute or pollute the scent.

  • paper

    We only use all-natural paper that comes from sustainably managed forests and is FSC certified. All our paper is biodegradable, compostable, and recyclable. For more information about our FSC certification, click here.

  • starch

    We use all-natural starch to pace our fragrance release. Starch helps ensure the aroma doesn’t come on too strong at the beginning, and always allows for more fragrance toward the end of product use as well.

  • silica

    We use all-natural silica to push our fragrance in the latter stages of product use. Silica helps extend how long the scent lasts and enables the product to have a greater fragrance impact towards the end of its life.

    That’s it. That’s all we need to create vivid, long-lasting fragrance. After all, we believe simple ingredients make the best scents.

our never list

The following is a list of ingredients that you will never see in our products. We believe these ingredients can be potentially harmful or are simply unnecessary to create superior fragrance:

    • Animal-derived ingredients
    • Benzophenone-12
    • Kathon CG-ICP
    • Parabens
    • Isobutane
    • Phthalates
    • Isoalkanes
    • Ethyl cellulose
    • Carcinogens
    • Persistent, Bioaccumulative, and
    • Dimethicone
    • Mutagens
    • Toxic-Chemicals (PBTs)
    • Octabenzone
    • Reproductive Toxins
    • PEG-60 Hydrogenated Castor Oil
    • Ciba® Tinuvin® 5060
    • Reproductive mutants
    • Secondary alcohol ethoxylate
    • Pentaerythrityl tetra-di-t-butyl
    • Respiratory sensitizers
    • Propylene glycol
    • hydroxyhydrocinnamate
    • Acetone
    • Methylisothiazolinone
    • Sorbitan Oleate
    • Propane
    • Triethylene glycol
    • Steartrimonium chloride
    • Butane
    • Hydroxypropyl guar
    • Formaldehyde