Simple Swaps for A Healthier New Year

It’s that time of year again! Time to take stock and make goals for a better you in 2019. It’s true that most “resolutions” revolve around personal health and well-being, but trying to get healthy – while exciting in theory – can be tough to do. Taking the necessary steps to adopt a healthier lifestyle requires more than just making a list and tacking it to the fridge or your office wall. It takes diligence, discipline, and a desire to keep going.

Jan 4, 2019

The Science of Scent, Vol. 1: Phantosmia

Phantosmia is a dysfunction related to our sense of smell

Do you smell weird? Not you personally, of course… what we mean is: has your nose picked up any strange scents lately that simply aren’t there? If so, then you might be experiencing phantosmia. And if this sounds like you, someone you know, or it just sounds plain interesting, read ahead to learn more about this fascinating condition that affects about 10% of the population.

Dec 13, 2018

Comfort & Joy-Giving Fragrance: The Perfect Gift For the Season

Tips to Gift Pure Fragrance Co. This Holiday Season

‘Tis the season for giving gifts! Every year we search high and low, looking for the perfect presents for a long list of friends, family, and acquaintances. Sometimes it can feel pretty overwhelming (oh, the pressure!), other times it seems more like a treasure hunt than a trip to the mall (must. scour. every. store). And then there are those of us who find ourselves embracing the spirit of competition (have to outdo last year’s amazing finds or give a better gift than so-and-so).

Dec 7, 2018

Introducing the PURE Fragrance Co. Holiday Collection

Introducing the PURE Fragrance Co. Holiday Collection

We’re celebrating the season with three limited edition fragrances, inspired by some of our most cherished holiday-scented memories. Spread fragrant, good tidings while creating aromatic moments of comfort & joy in all your favorite spaces. Perfect to give or to receive, share the gift of fresh + festive air throughout the holidays and well into the new year!

Nov 20, 2018

The Great Fall Changeover: Farewell Summer, Hello Autumn!

The Great Fall Changeover: Farewell Summer, Hello Autumn!

Fall may be the most highly anticipated season of them all, at least if social media is a good indicator. Approaching excitement for pumpkin spice lattes and warm, oversized scarves seems to happen earlier and earlier every year. Now we get overzealous updates in July that say things like “Can’t wait for #PSL season to finally be here already!” Or, the more inspirational posts like “When someone says it’s too soon for pumpkin spice, and you realize you don’t need that kind of negativity in your life.” Memes that exclaim EVERY DAY I’M RUSTLIN’ and FALLELUJAH flood our Instagram accounts, and even the most hot-blooded of us don’t mind because it’s hard not to fall in love with fall.

Oct 17, 2018

Trends in Healthy Living: Why Charcoal Is the New Black

Trends in Healthy Living: Why Charcoal Is the New Black

It wasn’t long ago that charcoal was more commonly associated with summertime grilling or Santa’s naughty list than say, deodorant and facial scrubs. But recently, charcoal – specifically activated charcoal – has become part of a full-blown health craze, topping trend lists on the internet and beyond. So then: what is activated charcoal, and why all the hubbub? We took time to explore what’s behind this continuing obsession, and why it doesn’t seem to be stopping any time soon. 

Aug 28, 2018

Fragrance 101: Discover the Perfect Pure Fragrance Co. Scent for You

Fragrance 101: Discovering the Perfect Pure Fragrance Co. Scent for You

Finding the right scent can be a little like finding the right car (or handbag, if you take public transportation). You want something practical, but also something you are excited to use day in and day out – and is ultimately a true reflection of who you are. Instead of being seen, however, when it comes to fragrance you’ll be sniffed out.

Aug 20, 2018

Your Hospitality Guide: Tips for Creating a Welcoming Guest Room

Your Hospitality Guide: Tips for Creating a Welcoming Guest Room

Hosting guests in your home can be exciting, but a little overwhelming. Whether you’re welcoming out-of-town friends, family members in for the holidays, or even trying to pick up some extra cash through listing services like Airbnb or VRBO, making your guest bedroom a comfortable, hospitable place for visitors could be your new superpower. We all want rave reviews, whatever the circumstances – so when playing host to loved ones, acquaintances, or even complete strangers – here’s how to invite praise, not criticism (and maybe even save the day). The following are some tried-and-true tips for being the consummate host by creating the ultimate guest room. 

Aug 17, 2018

Scents & Sensibility: Try These Fragrances for an Instant Mood Boost

Scents & Sensibility: 5 Fragrances for an Instant Mood Boost

There is no denying the power of scent to instantly transform a room, evoke memory and emotion, or enhance overall ambiance. There are fragrances that prompt a smile without trying, scents that make us feel nostalgic, recalling days gone by, and others still that inspire action and productivity (even when we’d rather not tackle that long chore list or take the dog for a walk in the rain).

Aug 13, 2018

4 Amazing Benefits of Lavender

4 Amazing Benefits of Lavender

You might know lavender by its namesake color or the image of bright purple flowers clustered at the end of a green stem. You may think of vintage botanical posters, of therapeutic spa days, or perhaps, of the famously wild, fragrant fields in Provence, France. But besides its obvious (and often commercial) associations, did you know that lavender is an ancient wonder herb?

Aug 10, 2018